The eCommerce Business Owner’s Guide to Mobile Push Notifications
The era of digital transformation has completely changed the face of eCommerce business. With the rise of smartphones, businesses can easily convert their websites into mobile apps (APKs), offering...
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Mastering Email Suppression: A Complete Guide to Email Management
Reputation is like fragile glass; it takes immense time to build a good one, and shatters easily. So, lackadaisical email-sending habits can risk your deliverability and prevent you from reaching your...
View ArticleWhatsApp OTP Guide: How to Send OTP on WhatsApp Easily
With over 2 billion users worldwide, WhatsApp isn’t just a messaging app. It’s a platform trusted by businesses and customers alike. Studies show that 70% of customers prefer secure, simple...
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WhatsApp Sales Funnels: Boost Engagement and Sales Effortlessly
In a fast-paced digital world, businesses need tools that allow them to connect with customers where they already are. WhatsApp, which has 2.7 billion active users globally, has become much more than...
View ArticleSimple AI Marketing Campaigns You Can Start Using Right Now
Marketing benefits the most from artificial intelligence integration in a company. Marketing’s basic tasks include understanding customer needs, matching them to products and services, and asking...
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Key Benefits of eCommerce Automation for Growth
Having an online business implies doing hundreds of small tasks every day. Although each one is manageable, they accumulate and take time away from expanding the business. McKinsey states that...
View ArticleDiscover Free Digital Marketing Tools to Maximise Your Efforts
Getting your brand noticed online by the right audience is more important than ever, especially with India now having the 3rd largest startup ecosystem in the world. This fast-growing landscape is...
View ArticleWhatsApp Business Cloud API – The Key to Smarter Customer Engagement
WhatsApp Business Cloud API has been designed to facilitate quick and smooth customer communication. Hosted by Meta, it does not require any physical set up at the company premises. Everything is...
View ArticleHow to Improve Customer Lifetime Value for Sustainable Growth
Customer Lifetime Value (CLV) is the key to building a sustainable, growth-driven business. Today, attracting new customers isn’t simply enough. A business’s true success lies in how well it retains...
View ArticleFlash Sales Explained – What They Are & How to Run Them Effectively?
Flash sales have emerged as an effective strategy to boost sales. eCommerce portals already offer the convenience of shopping along with easy price comparisons to help shoppers find the best deals....
View ArticleHow to Conduct a Conversion Rate Optimisation Audit in 5 Easy Steps
Want to turn more visitors into customers? E-commerce websites typically expect their conversion rates to fall between 1% and 4%. On a global scale, the average conversion rate for eCommerce sites is...
View ArticleIntegrated Shopping Experience: The Secret to Winning Customer Loyalty!
In today’s digital world, customers expect seamless and connected shopping experiences across different touchpoints. Whether they browse products online, engage with brands, visit a physical store, or...
View ArticleWhat is Customer Experience? Learn Why It’s Essential for Brand Success
It is essential to offer excellent customer experience to ensure customer satisfaction and encourage repeat purchases. It also promotes word of mouth publicity that helps attract new customers in...
View ArticleHow to Choose the Best WhatsApp Business Platform for Your Brand
Nowadays, businesses rely heavily on WhatsApp business platforms for improved customer interactions. Over 200 million enterprises use the platform each month, a huge leap from just 50 million in 2020....
View ArticleThe 14 Key Benefits of Email Marketing You Can’t Ignore in 2025
The global email marketing industry is projected to grow at an 18.8% CAGR between 2023 and 2028. In 2023, the global market value of email marketing reached USD 8.3 billion, and is projected to reach...
View ArticleAI Shopping Agents: The Smart Way to Enhance Online Shopping
In today’s ever-changing digital world, customers are looking for a personalised and efficient shopping experience. Artificial intelligence (AI) meets these demands with AI Shopping Agents at the...
View ArticleAI Agents Use Cases: 10 Ways They’re Transforming Retail and eCommerce
AI agents are revolutionising retail and eCommerce, enhancing efficiency, personalisation, and customer engagement. 75% of retailers believe AI agents will be essential to remain competitive in the...
View ArticleWhite Label Chatbots: Everything You Need to Know
Keeping up with customer demands is tough, especially when they expect quick answers anytime, anywhere. Businesses need a solution that works 24/7, handles multiple conversations simultaneously, and...
View ArticleCustomer Data Management 101: What Startups Must Understand
Every interaction with a customer is crucial for a startup. Whether it’s signing up, making a purchase, or inquiring about the product. Having a good strategy for managing this data will impact how...
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