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Flash Sales Explained – What They Are & How to Run Them Effectively?

Flash sales have emerged as an effective strategy to boost sales. eCommerce portals already offer the convenience of shopping along with easy price comparisons to help shoppers find the best deals....

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How to Conduct a Conversion Rate Optimisation Audit in 5 Easy Steps

Want to turn more visitors into customers? E-commerce websites typically expect their conversion rates to fall between 1% and 4%. On a global scale, the average conversion rate for eCommerce sites is...

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Integrated Shopping Experience: The Secret to Winning Customer Loyalty!

In today’s digital world, customers expect seamless and connected shopping experiences across different touchpoints. Whether they browse products online, engage with brands, visit a physical store, or...

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What is Customer Experience? Learn Why It’s Essential for Brand Success

It is essential to offer excellent customer experience to ensure customer satisfaction and encourage repeat purchases. It also promotes word of mouth publicity that helps attract new customers in...

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How to Choose the Best WhatsApp Business Platform for Your Brand

Nowadays, businesses rely heavily on WhatsApp business platforms for improved customer interactions. Over 200 million enterprises use the platform each month, a huge leap from just 50 million in 2020....

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The 14 Key Benefits of Email Marketing You Can’t Ignore in 2025

​The global email marketing industry is projected to grow at an 18.8% CAGR between 2023 and 2028. In 2023, the global market value of email marketing reached USD 8.3 billion, and is projected to reach...

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AI Shopping Agents: The Smart Way to Enhance Online Shopping

In today’s ever-changing digital world, customers are looking for a personalised and efficient shopping experience. Artificial intelligence (AI) meets these demands with AI Shopping Agents at the...

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AI Agents Use Cases: 10 Ways They’re Transforming Retail and eCommerce

AI agents are revolutionising retail and eCommerce, enhancing efficiency, personalisation, and customer engagement. 75% of retailers believe AI agents will be essential to remain competitive in the...

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White Label Chatbots: Everything You Need to Know

Keeping up with customer demands is tough, especially when they expect quick answers anytime, anywhere. Businesses need a solution that works 24/7, handles multiple conversations simultaneously, and...

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Customer Data Management 101: What Startups Must Understand

Every interaction with a customer is crucial for a startup. Whether it’s signing up, making a purchase, or inquiring about the product. Having a good strategy for managing this data will impact how...

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